Keyed-Up Motorsports, a new Sprint Cup Series team founded by Virginia businessman Raymond Key and making its debut in the 2010 Daytona 500, on Wednesday announced it has named Doug Richert as the No. 90 team’s crew chief.

Richert is a former championship crew chief in the Cup Series and has worked with many top drivers in his career. Richert’s resume includes crew chief for Dale Earnhardt’s first Cup championship and crew chief for 10 of Greg Biffle’s Cup victories.

“Keyed-Up Motorsports is very thankful to have Doug guiding our No. 90 team.” Key said. “As a past champion crew chief, Doug can definitely get the job done and fulfill our first-year goal of being competitive on the track. All of us at Keyed-Up Motorsports look forward to working closely with Doug.”

Richert’s first priorities at Keyed-Up Motorsports will be leading the team’s search for high-quality crew members and overseeing the finishing touches on the team’s Daytona cars at its Mooresville, N.C., race shop.

“I’m very excited about this opportunity that Raymond has given me with the Keyed-Up Motorsports No. 90 team.” Richert said. “I want to continue building this team with high caliber crew members that have the same vision for the team that Raymond does. And although a challenging endeavor, I believe that the Keyed-Up No. 90 car can be competitive on the track.”

Keyed-Up Motorsports will field Chevrolets purchased from Dale Earnhardt Inc., with the team being committed to the first five races on the 2010 Sprint Cup Series schedule. It will receive technical and engineering support as well as engines from Key Motorsports, which operates a Nationwide team owned by Key’s older brother, Curtis.