July 13th, 2010 
Stephen Rhodes 
Posted in Licensing trust a ground-breaking move for NASCAR By Michael Smith Special to the Sporting News NASCAR Wire Service (July 13, 2010) NASCAR’s answer to its badly bleeding merchandise industry was unveiled last week in the form of the NASCAR Teams Licensing Trust, a centralized licensing agency that will mark a seismic change in the way [...]
Posts Tagged ‘licensing’
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Business of NASCAR: Walmart
Walmart, NASCAR exploring wide-ranging deal By Terry Lefton and Michael Smith Special to the Sporting News NASCAR Wire Service (June 8, 2010) Walmart is in deep discussions with NASCAR team and league officials about a wide-ranging deal that has both sponsorship and licensing implications. Senior-level Walmart executives were guests of NASCAR at the May 22 [...]
