NASCAR.COM finished its coverage of the Chase for the NASCAR Sprint Cup with overall growth of 19% in page views (53,155,434 in 2011 vs. 44,682,903 in 2010) and 19% more daily uniques (898,488 in 2011 vs. 757,361 in 2010) during the 10-race Chase. NASCAR.COM’s RaceBuddy, the interactive live product with alternate camera angles, capped off [...]
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SPEED TV News And Notes
PATRICK OR PETTY?: NASCAR RaceDay Built by The Home Depot, which first aired in February 2006, opened the 2010 season with its highest Nielsen ratings of all time. Serving as the pre-race show for the Budweiser Shootout, RaceDay scored an average Household Rating of 1.87 (1,402,000 households). Handed a great lead-in from the stock car [...]


November 21st, 2011
Stephen Rhodes
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